Optimizing nate's UI for Creators
Designed an entirely new user interface optimized for the needs of creators/influencers, proposing 5 new features. My work served as nate's first exploration into building a user experience that will draw in creators and their followers. I pitched my designs to the CEO and worked closely with the Head Designer to iterate on feedback. Parts of my design were shipped a few months later.
duration: 5 weeks in August '21
role: product design intern
skills: user research, mock ups, figma
research the creator platform marketplace: what are they using, what do they expect?
redesign and newly design nate's UI experience to accommodate creators needs'
the overall business goal was to increase number of creators who make 'lists' on the app to increase user acquisition
Incorporate insights from conversation with Head of Marketing about creators wants needs
Research other platforms, understand their UI of 'hooking creators,' start wireframing and doing Figma design work.
After month long of designs, the final step was to pitch my proposal to the CEO and Head of Design. A few of my proposed features were shipped.
Creators seek to lower the barriers of entry to their content (ie accessibility); we see this in their pull to platforms like linktree
Creators value a way to personalize their brand, which offers them a way to stand out among the ever-increasing # of fashion influencers
Creators value features that increase engagement and a sense of 'community' with their followers; to them, this makes their content feel like a "two-way conversation"
These insights were reflected in how I approached the redesigns. Below you'll find each respective insight corresponding to the redesign (by its number.
redesigning 'lists' for accessibility
nate's list features allow user to create a list of items they are saving to buy or display to others. you're able to categorize those under different titles. here are 4 features that aid in accessibility for both the creator in making a list, and a follower to interacting with it.
Lists are what followers will be engaging with so are more important to creators than individual items, so I redesigned it to be the highlight of the opening page
The ability to sort items for a creator will allow them to create a list more efficiently
Multi-buy is a key feature that will allow users to purchase multiple items of a creator's list at once.
imessage link preview
opening link preview
redesign: sharing a link of a creator's list
current message link version does not share details about list contents and who created it. the link preview has to be enticing enough with a clear CTA to convert follower interest to a download.
redesigning 'lists' for personalization
Allowing creators to personalize through banner. this allows bigger ownership over their brand.
Adding a description to each list can give people a teaser of what to expect, and also adds another opportunity for creator personality to shine through.
redesigning 'lists' for engagement
other designs: analytics dashbaord & modal
There were also other features I introduced that I thought will be a necessary supplement to nate's creator program, such as an analytics dashboard. There were also elements in the user experience of addings an item to a list that could be improved, which I also took a stab at redesigning with the head designer.
There were also elements in the user experience of adding an item to a list that could be improved, which I also took a stab at redesigning with the head designer. Here are two different flows for adding an item to a list.