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entrepreneur 👩🏽‍🎨

hijab emoji project

read more about my fight for representation and my journey to creating the hijab emoji

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TLDR: In September 2016, I founded the hijab emoji project and after campaigning, interviews, and documentaries it came to life in 2017!

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fashion focus

In Winter 2020, I joined a team of Stanford Business School and undergrads to rethink the way people shopped online.

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TLDR:​

  • 149 Interviews with Shoppers, Influencers, Retailers

  • 4 sale-generating MVPs in partnership with boutiques and influencers

  • 4 a/b ad test campaigns on Facebook and Instagram 

  • 5 Stanford MBA and undergrad teammates 

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