designer/emoji creator/writer
Building a user flow for stylists & clients
Taffi is a personalized styling platform based in Saudi Arabia. When working with them, they were mainly web-based, so I was tasked with building out a new mobile user flow based on user research with stylists and usablity testing. I worked closely with the CTO through the two months.
duration: 8 Weeks in Spring '22, Part Time
role: product design intern
skills: user research, wireframing, product road mapping
Context
Taffi has currently been operating on a 1-to-1 model, which underscores the personalized relationship between stylists and the client - 1 stylist for 1 client. However, I was tasked to build out the 1:N user flow, which is a set of pre-made styled personalized to a certain demographic, season, or trend. For instance, instead of creating one outfit for one client, stylists create premade styles such as "Ramadan night outfits" for multiple clients.
Objectives
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Build a comprehensive user roadmap that directs clients to the 1 to N option
Understand the current stylist experience focused on 1 to N. What are their needs and experience with the current user flow?
Build a comprehensive stylist roadmap that allows stylists access to key data points to fulfill a job
User Research w Stylists
Conducting user interviews was the first step in understanding how to think about creating the user flow, what are stylists' currents challenges with the web system, what they prioritize, and why they do what they do. These empathetic understandings provided me with much more color when pitching new features.
Synthesizing Stylists' Needs
Items within ready-made styles can quickly run out, and finding alternatives quickly is difficult. Even before, recognizing that an item has sold out requires effort.
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Iterating on styles based on clients' feedback can be time-consuming and never-ending; there's an endless, inefficient back and forth.
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The first free consultation takes a lot of time to prepare and often does not yield to a purchase of a package
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App Wireframing
Now that I understood more about my user group and what they care about, it was time to integrate that into Taffi's first attempt at a mobile app. I wireframed the journey of a user that wants to buy a ready-made style and what their communication with a stylist would look like. The goal of this was to provide the CTO and Product team a preliminary look at what the moible app would look like. Here is quick look, it was around 50 frames, but I'll only the most interesting
